Course Description

Program Description With a combined BA/BMgt or a BSc/BMgt degree, you can explore a multitude of interests and careers. For example, if you are interested in managing an art gallery, you can major in art and general management. If sports marketing ignites your passion, you can major in kinesiology and marketing. The Combined BA/BMgt or BSc/BMgt degree program takes five years (50 courses) to complete and leads to the conferral of two degrees. Bachelor of Arts - Economics Economics is the social science that provides comprehension of the meaning and relevance of human action under conditions of scarcity. Economists work to understand unalterable laws of economizing behavior, the knowledge of which helps each of us achieve goals which are individual, time, place and circumstance specific. In other words, the study of economics enables a more effective use of scarce resources such as the time and talent people have available, the land, buildings, equipment, and other tools on hand, and the knowledge of how to combine them to create products and services to satisfy human wants. Economics is a value-free science. It never tells a person how to act; it merely shows how a person must act if they want to attain definite ends. Bachelor of Management - Marketing Marketing is a combination of art and science appealing to creative people with an analytical orientation. Marketers are the crucial link between an organization and its customers/end-users and suppliers, building relationships that benefit all parties. Consequently, marketing is rooted in a strong understanding of the customer, whether an individual or an organization. Identifying consumer needs, developing new products/services or communications strategies, ensuring products and services are available where and when consumers want them, determining prices, and having the ability to adjust all of these for domestic and international markets for different cultures — that’s the job of a marketer. If you are creative, practical, like both people and numbers, show strong analytical abilities and have excellent communications skills (including listening), one of the many available careers in marketing may interest you. While different types of marketing jobs require different skill sets, marketers need to communicate effectively, work independently, be self-motivated and willing to show initiative. Almost one-third of North Americans are employed in marketing or marketing-related positions. Marketing’s role within organizations is becoming increasingly important, and marketing professionals hold crucial positions.

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